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Retro Theme Park Map

I just finished a huge poster for a retro theme park that teaches how a successful brand should create an amazing audience experience. Working from Mike L. Murphy‘s notes, I illustrated sub-theme parks to represent teaching points in his courses. This is some of the most visually intense work I’ve ever produced, with hundreds more layers than my usual projects.

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DEVELOPMENT

The project went through several stages of development. The bulk of the work was developing the look and feel of the sub-theme parks. They not only needed to represent distinct historical periods, but also exhibit characteristics from retrofuturism. I’m really happy with the chevron rockform. But the Syd Mead inspired Ferris Wheel really helped shape the remainder of the project.

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The final poster measures 27″ x 41″, standard movie poster size. For reference, the tiny fountain in Renaissance land covering the naughty bits of the Vitruvian Man, measures only an inch wide. And at that level you can still see distinct coins in the bottom of the fountain.

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