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Creepy Corporate Identity

The only school project I’m willing to show people.
Imagine two businesses living in parallel universes and occupying the same space on a street corner.


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Not only do the businesses co-exist in the same space, they share sides of the same sign. (notice the identical contours)

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Identical boxes can be used in both instances for either small animal shipping or carrying fresh meat (with the exception of some well-placed air holes).

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The fur care products also share common containers as the meat seasonings and dressings.

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The pet prescription labels are visually and functionally similar to deli weigh-scale labels.

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Curiously, breeders and butchers classify things very similarly. The Bassett Hound is equivalent to Top Round. And the way the Beef industry classifies the cuts is very similar to the judging criteria in dog shows. Hence the top diagram.

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All of the illustrations match their primary logos stylistically and all the dogs have heart-shaped noses.

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The uniforms for the head doctor, butcher and administrative staff all follow similar functions with only slight alterations.

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The facades of the two businesses not only share a corner, but use both sides of the exterior mounted sign. The animal hospital is designed to look more modern and the butcher shop has more of a 1950’s corner store look.

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